Remove Big Data Remove Data Collection Remove Experimentation Remove Marketing Analytics
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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

(even if you've never visited the site) has access to tons of intent signals from you right now, tons of third-party cookies that litter your browser right now, and immense Big Data and algorithms. It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. Does Yahoo!

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Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

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