Smart Data Collective

APRIL 1, 2021

The technological advancements have left no excuse for brands to justify the lack of customer data collection. This data, in return, enables them to carve out specialized marketing campaigns targeting the right audience. Now marketers can capture data at almost every stage of the buying decision.

Big Data 109

Big Data Marketing Data-driven ROI 109

Domino Data Lab

FEBRUARY 4, 2019

Of course, some questions in business cannot be answered with historical data. Instead they require investment, tooling, and time for data collection. Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. Let’s roll the clock back ~65 years. Brace yourselves for impact.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. Here's why… Real-time data is very expensive. It is expensive from a systems/platforms/data processing/data reporting perspective. Focus on that, and you'll get big 5.

Marketing 166

Marketing Metrics Advertising Measurement 166