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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. Most of the time, they are external and internal.

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Leveraging Social Analytics for Optimizing Your Marketing Strategy

Smart Data Collective

It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. You need to learn how to use big data and social analytics with your marketing strategy. Why is Data Analytics the Basis for a Solid Social Media Strategy?

Marketing 127
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Introduction To The Basic Business Intelligence Concepts

datapine

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips.

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iostudio delivers key metrics to public sector recruiters with Amazon QuickSight

AWS Big Data

We wanted to include interactive, real-time visualizations to support recruiters from one of our government clients. Our previous solution offered visualization of key metrics, but point-in-time snapshots produced only in PDF format. This makes protecting customer data even more important.

Metrics 98
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How Data Analytics Can Change the Way In-House Legal Departments Do Business 

Smart Data Collective

Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? Last year, we published an article on the ways that big law and big data are intersecting. We have had time to observe some major developments of legal analytics over the last year.

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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Abbas states that more players are attempting three-point shots based on analytics findings. We will also cover some of the changes brought on by data analytics. a year until 2030.

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AI is the Most Disruptive Marketing Trend Since the Printing Press

Smart Data Collective

The market for big data and AI is surging. One recent study found that the global market for these technologies will be worth $229 billion within the next five years. And in the marketing industry, AI is revolutionizing the way corporations use data, interact with customers, and grow their firm’s reach.