Smart Data Collective

MARCH 31, 2020

The market for big data and AI is surging. One recent study found that the global market for these technologies will be worth $229 billion within the next five years. And in the marketing industry, AI is revolutionizing the way corporations use data, interact with customers, and grow their firm’s reach.

Marketing 90

Marketing Advertising Big Data ROI 90

Smart Data Collective

JULY 24, 2023

Analytics technology has made them even more reliable content distribution networks, since they have detailed engagement data that brands can take advantage of. These graphics, showcasing team lineups, game statistics, and engaging visuals, enhance the fan experience and generate excitement leading up to a match.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Jen Stirrup

SEPTEMBER 19, 2019

Analytics with Python – When you really have difficult data to crunch, Python is your secret Power tool. Business Analytics with Big Data – let’s look at Big Data sources and how we can do Big Data Analytics with tools in Microsoft’s Data Platform.

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

Smart Data Collective

MAY 19, 2022

Big data technology is incredibly important in many aspects of modern business. The sales profession is one of the areas most affected by data. billion on marketing analytics in 2020 alone. There are many ways that big data is helping companies improve sales. Big Data Helps Automate Sales Processes.

Sales 134

Sales Big Data Cost-Benefit Marketing 134

Occam's Razor

MAY 27, 2015

(even if you've never visited the site) has access to tons of intent signals from you right now, tons of third-party cookies that litter your browser right now, and immense Big Data and algorithms. Does Yahoo! A little bit, yes. Most of the blame rests on the advertiser whose ad you are seeing right now. Scratchers lottery for me.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Here are a few examples of how stories encourage comments: IG stories are visually appealing and easy to consume.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Additionally, I was so very excited about the Visual Interaction Network they built to mimic a human’s ability to predict. (If If you’ve not read that post, I do encourage you to do so as it will have valuable context.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. As is said in the marketing world: content is king.

Data-driven 122

Data-driven Marketing Big Data Advertising 122

datapine

DECEMBER 4, 2019

These systems can already speak, write, read and learn; hence, this is one of the big data buzzwords that will continue to disrupt industries in 2020 as well. Mobile Analytics. Graph analytics has revolutionized business intelligence.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Occam's Razor

JULY 13, 2017

I believe deeply in the value of making data accessible. In service of that belief, there are few things that bring me as much joy as visualizing data (smart segmentation comes close). I’ve curated sixteen extremely diverse visualization examples to do that. 6: Turbocharging Data Visuals with Storytelling.

Visualization 124

Visualization Strategy Interactive Statistics 124

Andrew White

JANUARY 11, 2021

As such any Data and Analytics strategy needs to incorporate data sovereignty as per of its D&A governance program. Coding skills – SQL, Python or application familiarity – ETL & visualization? where performance and data quality is imperative? Thanks for the overview Andrew.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52