Smart Data Collective

APRIL 1, 2021

Therefore, no one can ensure a successful marketing campaign without incorporating the proper applications of big data. Big data has enabled brands to target customers through geo-fencing. Instead of making traditional promotion magazines, they can create eBook online to demonstrate their product portfolio.

Big Data 109

Big Data Marketing Data-driven ROI 109

Smart Data Collective

JULY 4, 2022

Big data has led to some major changes in the field of education. You should pay close attention to developments in big data in academia. How is Big Data Affecting the State of Education? Big data has been especially influential in the field of education. Keep reading to learn more.

Data-driven 126

Data-driven Big Data Interactive Recreation/Entertainment 126

Smart Data Collective

AUGUST 21, 2019

Big data is changing the future of the retail industry. One study found that the value of big data in this sector was worth $3.45 Big data is especially important in the eCommerce industry, since the market is digital. Big data is going to be even more important for companies selling digital products online.

Big Data 78

Big Data Sales Marketing Predictive Analytics 78

Domino Data Lab

FEBRUARY 4, 2019

Of course, some questions in business cannot be answered with historical data. Instead they require investment, tooling, and time for data collection. Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. Let’s roll the clock back ~65 years. Brace yourselves for impact.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. Here's why… Real-time data is very expensive. It is expensive from a systems/platforms/data processing/data reporting perspective. Focus on that, and you'll get big 5.

Marketing 166

Marketing Metrics Advertising Measurement 166