Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics.

Marketing Analytics 97

Marketing Analytics Marketing Data-driven Analytics 97

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Sidebar: If you don’t know these three phrases, please watch my short talk: A Big Data Imperative: Driving Big Action.]. Students must learn how to turn data into knowledge.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. Big Data is Important for Aspiring Entrepreneurs Trying to Succeed.

Marketing 105

Marketing Data Analytics Analytics Big Data 105

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Optimize Buyer Journey.

Data-driven 101

Data-driven Marketing Strategy Big Data 101

Smart Data Collective

JULY 24, 2023

Social Media Marketing in the Sports Sector is Evolving Due to Advances in Analytics In today’s digital landscape, social media has revolutionized the way sports marketing operates, offering unprecedented opportunities for connection, engagement, and global reach.

Analytics Technologies 80

Analytics Technologies Marketing Technology Analytics 80

Smart Data Collective

MAY 19, 2022

Big data technology is incredibly important in many aspects of modern business. The sales profession is one of the areas most affected by data. billion on marketing analytics in 2020 alone. There are many ways that big data is helping companies improve sales. Post-sales customer journey optimization.

Sales 134

Sales Big Data Cost-Benefit Marketing 134

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. The more data they ingest, the better they get.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76