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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. But, first, as you've come to expect from this blog… Context…. The best platform where I own content, creativity, data, relationships, and everything else is this blog.

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The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Occam's Razor

Most important KPI? It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI. Occasionally, I might call it a KPI, but I have never anointed it as the Most Important KPI. We expect greatness from our work, let’s focus on great KPIs. No siree, Bob!

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Top 5 Tips For Conducting Successful BI Projects With Examples & Templates

datapine

In correlation with the planning processes, defining your endgame and setting the right KPIs will create success. While there are numerous KPI examples you can choose from, only a few of them will help you answer specific business questions. If you work in finance, financial analytics will be the backbone of your operations.

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Introduction To The Basic Business Intelligence Concepts

datapine

By choosing and setting the right KPI template for your business, you will be able to evaluate your goals and progress on a deeper and more accurate level. Plan successful marketing activities. You can predict your business future. Another key concept of business intelligence is the ability to predict future trends.

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Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

Before we go further, want to guess how many users of this blog, a self-described tech-savvy audience, use ad blockers? Five Reports and KPIs that deliver critical insights from ad blocking behavior. One caveat… This blog does have any advertising on it. Sign up here: The Marketing-Analytics Intersect.

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