datapine

FEBRUARY 17, 2023

We are talking about logos, colors, fonts, buttons, visualizations, and many other elements that make this an invaluable technology. Embedded BI is the process of integrating a BI tool with its associated features like data visualization, dashboard reporting , and more into existing business applications. But not just that.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. They really need to know if their marketing, and last hope the HTC 10, is going to be received well. The higher order bit is simple.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

datapine

MAY 28, 2019

What kind of database you’re currently working with and do you need various data connectors to unite all your flat files, databases, marketing analytics, social media, etc. After deciding to implement a business analytics project with the help of a data dashboard , their efficiency skyrocketed.

Business Intelligence 317

Business Intelligence KPI Dashboards Reporting 317

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

JANUARY 4, 2022

The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. This blog post was originally published as an edition of my newsletter TMAI Premium. You can sign up here.

KPI 127

KPI Advertising Metrics Measurement 127

Ontotext

JANUARY 6, 2022

In our post Electrical Standards, Smart Grids and Your Air Conditioner , we talked about why accessing timely, relevant and reliable information is mission-critical to the European electricity grid and the Single energy market. Simply put, AI without data is like a human surviving without oxygen. in its Transparency Platform.

Marketing 52

Marketing Data Quality Dashboards Visualization 52

Occam's Razor

AUGUST 28, 2017

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Or, sign up for my weekly newsletter: The Marketing < > Analytics Intersect ).

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. Why You Need to Focus on Data-Driven Content Marketing.

Data-driven 123

Data-driven Marketing Big Data Advertising 123

Darkhorse

APRIL 9, 2018

There are also a number of new firms that specialize in analytics consulting. Some firms are functional specialists with specific expertise in marketing analytics or HR analytics. Still others are built around a specific capability like machine learning or data visualization. SUBSCRIBE TO OUR BLOG.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. But, first, as you've come to expect from this blog… Context…. The best platform where I own content, creativity, data, relationships, and everything else is this blog.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

datapine

DECEMBER 4, 2019

Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. IBM Watson is the leader in this segment, following by Google and Facebook that are rapidly building systems to tackle this market. In fact, the market size is expected to reach $6.0 in the last 5 years.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Occam's Razor

JULY 13, 2017

In service of that belief, there are few things that bring me as much joy as visualizing data (smart segmentation comes close). While I am partial to the simplest of visualizations in a business data context, I love a simple Bar Chart just as much as a Chord or Fisher-Yates Shuffle. 6: Turbocharging Data Visuals with Storytelling.

Visualization 124

Visualization Strategy Interactive Statistics 124