At a loss for data project ROI? Evaluate it like a product
CIO Business Intelligence
APRIL 18, 2022
Laney, a former distinguished VP analyst at Gartner, studied how companies used their data when he was with the research firm. “We We found that companies that treat data more as an asset have a market-to-book value ratio that’s nearly two times higher than the market average. A framework for data project ROI.
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