O'Reilly on Data

JULY 28, 2020

Without clarity in metrics, it’s impossible to do meaningful experimentation. Ethics and Data Science is a short book that helps developers think through data problems, and includes a checklist that team members should revisit throughout the process. Ongoing monitoring of critical metrics is yet another form of experimentation.

Marketing 362

Marketing Experimentation Metrics Testing 362

The Unofficial Google Data Science Blog

JANUARY 14, 2016

Unlike experimentation in some other areas, LSOS experiments present a surprising challenge to statisticians — even though we operate in the realm of “big data”, the statistical uncertainty in our experiments can be substantial. We must therefore maintain statistical rigor in quantifying experimental uncertainty.

Experimentation 41

Experimentation Statistics Metrics Measurement 41

Occam's Razor

MARCH 23, 2021

The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. There is so much packed in each box, I could write a 98-page book for each. :). It sounds complex, it is not.

Analytics 131

Analytics Scorecard Strategy Testing 131

Insight

MARCH 12, 2020

There was only one problem: literary agents, the gatekeepers of the publishing industry, kept rejecting the book?—?often Using nothing more than a book’s synopsis, the AIgent can surface similar books, genre tags, and sales proxies. Data Collection The AIgent leverages book synopses and book metadata.

Modeling 59

Modeling Metadata Publishing Sales 59

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. They preserve almost all original intent, but if you read the book, or see the cycle elsewhere, please don''t be surprised to see a slightly different version. KPI: Property bookings.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Damini, Chirag and now the book! :). Part One: The book (my side of the story, details).

Analytics 60

Analytics Metrics Marketing Dashboards 60

Domino Data Lab

MAY 8, 2019

They also require advanced skills in statistics, experimental design, causal inference, and so on – more than most data science teams will have. Use of influence functions goes back to the 1970s in robust statistics. Jupyter Book: Interactive books running in the cloud ” by Chris Holdgraf (2019-03-27).

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105