Occam's Razor

MARCH 23, 2021

The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. There is so much packed in each box, I could write a 98-page book for each. :). A reflective assignment for you.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Damini, Chirag and now the book! :). Part One: The book (my side of the story, details).

Analytics 60

Analytics Metrics Marketing Dashboards 60

O'Reilly on Data

SEPTEMBER 15, 2020

My book, AI for People and Business , introduces a framework that highlights the fact that both people and businesses can benefit from AI in unique and different ways. In my book, I introduce the Technical Maturity Model: I define technical maturity as a combination of three factors at a given point of time.

Cost-Benefit 294

Cost-Benefit Advertising ROI Machine Learning 294

FineReport

APRIL 24, 2024

Data visualization sample by FineReport Book A Demo Learn Data Visualization Techniques Bar Chart Design Principles When it comes to data visualization , bar charts are a fundamental tool for representing data in a clear and concise manner. Some popular data visualization tools include Tableau, FineBI , and FineReport.

Visualization 52

Visualization Dashboards Interactive Data-driven 52

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Ensure a culture that supports a steady process of learning and experimentation. That brings us up to circa Mother of All Demos.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Perceptual Edge

AUGUST 26, 2019

Pangilinan wrote chapter 9 of the book, titled “Data and Machine Learning Visual Design and Development in Spatial Computing,” which promotes VR’s usefulness for data visualization. New conceptions of data are now encoded into the actual application experiences that improve the user’s interaction with their data. (p.

Visualization 52

Visualization Cost-Benefit Interactive Experimentation 52

Occam's Razor

MAY 27, 2015

Look at the right nav on this blog, two best selling books in 13 languages! As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. Definitely buy my data books! :). Please don't have a data-first strategy. And people.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Domino Data Lab

MAY 8, 2019

They also require advanced skills in statistics, experimental design, causal inference, and so on – more than most data science teams will have. Jupyter Book: Interactive books running in the cloud ” by Chris Holdgraf (2019-03-27). evaluate the effects of models on human subjects. AKBC , May 20-22 in Amherst.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

SEPTEMBER 15, 2014

Media-Mix Modeling/Experimentation. look at that person, give them a hug, then mark them in your book as enemy using red ink. For the first couple of interactions, give her/him that data. In my case the interactive elements which are useful are clearly displayed above. Media-Mix Modeling/Experimentation.

Metrics 141

Metrics Reporting Analytics Marketing 141

Sisense

MAY 18, 2021

When you discover data that means something, you need to be agile enough to make experimental changes.”. Think of vanity metrics as a supporting layer that is peeled back to reveal core metrics, such as brand interaction, lead generation, and conversions. Vanity metrics aren’t useless.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Domino Data Lab

AUGUST 26, 2019

This article provides an excerpt of “Tuning Hyperparameters and Pipelines” from the book, Machine Learning with Python for Everyone by Mark E. We’ve already introduced models, parameters, and hyperparameters in Section 5.2.2.4 [ in the book ]. in the book. ]. Introduction. In [1]: # setup. Models, Parameters, Hyperparameters.

Testing 79

Testing Modeling Machine Learning Metrics 79

Domino Data Lab

AUGUST 22, 2019

Many thanks to Addison-Wesley Professional for providing the permissions to excerpt “Natural Language Processing” from the book, Deep Learning Illustrated by Krohn , Beyleveld , and Bassens. a book) into a list of discrete elements of language (e.g., and 2.6) [ in the book]. Introduction. Tokenization.

Deep Learning 111

Deep Learning Modeling Metrics Testing 111

Occam's Razor

AUGUST 13, 2012

The nice thing is that my custom attribution model will give me a unique view of the conversion path on MY site (a new column to look at under "% Change from Last Interaction"). There are 19,276 books on org design on Amazon right now, so you can imagine how difficult it is to answer your question in just a few words.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

DECEMBER 12, 2016

AND, that if I have good ideas, they will get to market very quickly – making our engagement worth the current interaction and the continued success of new ideas after the engagement. But, at the end of the day presence of a Tag Manager communicates to me that the company is serious about data collection and data quality.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

MARCH 23, 2010

For big success you'll need to have a Multiplicity strategy: So when you step back and realize at the minimum you'll also have to use one Voice of Customer tool (for qualitative analysis), one Experimentation tool and (if you want to be great) one Competitive Intelligence tool… do you still want to have two clickstream tools?

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

AUGUST 23, 2010

Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors. In as much, heuristic evaluations follow a set of well established rules (best practices) in web design and how website visitors experience websites and interact with them.

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Occam's Razor

JULY 26, 2010

This rule actually comes from my second book, Web Analytics 2.0. Page 318, Principles for Becoming an Analysis Ninja, if you have the book already.]. Or the Bulletin of Experimental Treatment for AIDS. That'll impress me, your boss and your mom. #2: 2: Join the PALM club. PALM: People Against Lonely Metrics].

Metrics 96

Metrics Measurement Dashboards Reporting 96

CIO Business Intelligence

MAY 20, 2024

This knowledge, generated through observation, reflection, study, and social interaction, led to a new companywide policy: “Let the grinder warm up for 15 minutes,” resulting in millions of dollars of extra profit at no additional cost. Serendipitous interactions are important for creative, innovative, or nonformulaic activities.

Management 120

Management Interactive Measurement Marketing 120

Occam's Razor

JULY 1, 2008

They measured "impressions", "interactions", "impact" and "income" And they measured "fraud"! Take that as your inspiration (not the failure of Border Bell part, the controlled experimentation part). Here is a picture from his excellent post : [The emphasis with colors is mine.].

Analytics 116

Analytics Measurement Marketing Sales 116

O'Reilly on Data

MAY 11, 2020

Many of the models you interact with are mediated through screens, and there’s no shortage of news about how many of us spend our lives glued to them. David Foster Wallace had the general structure of the user–product interaction correct. Let’s start by looking at how models impact us. SCREENS, FEEDBACK, AND “THE ENTERTAINMENT”.

Modeling 189

Modeling Advertising Recreation/Entertainment Metrics 189