Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. There are fat books to teach you how to experiment ( or die! What does a robust experimentation program contain? ALL IT TAKES IS FIVE MINUTES!!!

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

MAY 27, 2015

Look at the right nav on this blog, two best selling books in 13 languages! As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. Definitely buy my data books! :). Please don't have a data-first strategy. And people.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Damini, Chirag and now the book! :). It is a book about Web Analytics 2.0.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

SEPTEMBER 30, 2013

Great website for booking rooms and all that. In the right nav you''ll see two discreet sections with my books and my start up Market Motive. There are three posts out of 283 about my book, and just five that mention Market Motive. and there are no limits to your experimentation with creativity!

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

JULY 6, 2016

sidebar ] I'm writing a weekly newsletter that shares tips on how to make sense of data, my favourite data visualizations, marketing strategies and things to avoid in your quest to be a smarter digital person. You can sign up here: The Marketing-Analytics Intersect. PDF Here: 25 Principles of Mobile Site Design.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

Marketing 136

Marketing Analytics Machine Learning Strategy 136