Book Experimentation Marketing Analytics Measurement 
Occam's Razor
FEBRUARY 7, 2022
Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. There are fat books to teach you how to experiment ( or die! What does a robust experimentation program contain? ALL IT TAKES IS FIVE MINUTES!!!
Occam's Razor
MAY 27, 2015
In large measure that is because of the rise of programmatic buying. Look at the right nav on this blog, two best selling books in 13 languages! As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. Fewer guesses.
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Occam's Razor
JUNE 6, 2007
I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Damini, Chirag and now the book! :). It is a book about Web Analytics 2.0.
Occam's Razor
SEPTEMBER 30, 2013
Great website for booking rooms and all that. In the right nav you''ll see two discreet sections with my books and my start up Market Motive. There are three posts out of 283 about my book, and just five that mention Market Motive. They are often measured on impressions (or worse, "connections") and clicks.
Occam's Razor
OCTOBER 12, 2017
The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).
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