Remove Book Remove Experimentation Remove Measurement Remove Statistics
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Bringing an AI Product to Market

O'Reilly on Data

Without clarity in metrics, it’s impossible to do meaningful experimentation. Ethics and Data Science is a short book that helps developers think through data problems, and includes a checklist that team members should revisit throughout the process. When a measure becomes a target, it ceases to be a good measure ( Goodhart’s Law ).

Marketing 362
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The most practical causal inference book I’ve read (is still a draft)

Data Science and Beyond

Now, I believe I’ve finally found a book with practical techniques that I can use on real problems: Causal Inference by Miguel Hernán and Jamie Robins. One of the things that sets Causal Inference apart from other books on the topic is the background of its authors. Hence, the book is full of practical examples.

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Methods of Study Design – Experiments

Data Science 101

We all are familiar with experiments , we read about them in books or newspapers. Some pitfalls of this type of experimentation include: Suppose an experiment is performed to observe the relationship between the snack habit of a person while watching TV. Reliability: It means measurements should have repeatable results.

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Robust Experimentation and Testing | Reasons for Failure!

Occam's Razor

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. There are fat books to teach you how to experiment ( or die! What does a robust experimentation program contain? It truly is the bee's knees.

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Variance and significance in large-scale online services

The Unofficial Google Data Science Blog

Unlike experimentation in some other areas, LSOS experiments present a surprising challenge to statisticians — even though we operate in the realm of “big data”, the statistical uncertainty in our experiments can be substantial. We must therefore maintain statistical rigor in quantifying experimental uncertainty.

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Understanding Simpson’s Paradox to Avoid Faulty Conclusions

Sisense

This is an example of Simpon’s paradox , a statistical phenomenon in which a trend that is present when data is put into groups reverses or disappears when the data is combined. It’s time to introduce a new statistical term. As an example, I’ll present a case from The Book of Why by Judea Pearl. How common is Simpson’s paradox

Testing 104
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Knowledge

Occam's Razor

Book Articles. Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Measuring Online Engagement: What Role Does Web Analytics Play? "Engagement" Interviews.

KPI 124