Data Science 101

JANUARY 15, 2020

We all are familiar with experiments , we read about them in books or newspapers. Some pitfalls of this type of experimentation include: Suppose an experiment is performed to observe the relationship between the snack habit of a person while watching TV. Reliability: It means measurements should have repeatable results.

Experimentation 96

Experimentation Statistics Measurement Testing 96

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 The waterfall of positive feeling stems from the fact that this book was very hard to write. I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Request for help.

Analytics 71

Analytics Metrics Measurement Testing 71

CIO Business Intelligence

SEPTEMBER 12, 2022

Prioritize time for experimentation. I prefer to talk about changes in direction or strategies that don’t work,” instead of thinking an experiment or project has failed if it doesn’t work the way you thought it would, says Lorraine Marchand, author of the new book, The Innovation Mindset: Eight Essential Steps To Transform Any Industry.

Experimentation 133

Experimentation Consulting Technology Machine Learning 133

DataRobot Blog

AUGUST 10, 2022

Snowflake provides a state-of the-art data platform for collating and analysing workforce data, and with the combined addition of DataRobot Solution Accelerator models, trusts can have predictive models running with little experimentation — further accelerated by the wide range of supportive datasets available through the Snowflake Marketplace.

Forecasting 52

Forecasting Experimentation Data-driven Risk 52

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. Measure and decide what to do.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

CIO Business Intelligence

OCTOBER 9, 2023

Hyatt’s experimental mindset and listen-first approach are heavily applied to IT’s pursuit of innovation, he says. Staying true to your company’s purpose is the best way to meaningfully and accurately measure the effectiveness of any tech innovation.” Innovation, IT Leadership, IT Operations, IT Strategy

Strategy 137

Strategy Technology Experimentation Testing 137

CIO Business Intelligence

OCTOBER 18, 2023

Gen AI boom in the making Many early and established forays into generative AI are being developed on the AI platforms of cloud leaders Microsoft, Google, and Amazon, reportedly with numerous guardrails and governance measures in place to contain unrestricted exploration.

Risk 141

Risk Manufacturing Enterprise Technology 141

Insight

MARCH 12, 2020

There was only one problem: literary agents, the gatekeepers of the publishing industry, kept rejecting the book?—?often Using nothing more than a book’s synopsis, the AIgent can surface similar books, genre tags, and sales proxies. Data Collection The AIgent leverages book synopses and book metadata.

Modeling 59

Modeling Metadata Publishing Sales 59

Occam's Razor

AUGUST 22, 2011

Book Articles. Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Measuring Online Engagement: What Role Does Web Analytics Play? "Engagement" Interviews.

KPI 124

KPI Metrics Measurement ROI 124

The Unofficial Google Data Science Blog

JANUARY 14, 2016

Unlike experimentation in some other areas, LSOS experiments present a surprising challenge to statisticians — even though we operate in the realm of “big data”, the statistical uncertainty in our experiments can be substantial. We must therefore maintain statistical rigor in quantifying experimental uncertainty.

Experimentation 41

Experimentation Statistics Metrics Measurement 41

Sisense

JANUARY 21, 2020

As an example, I’ll present a case from The Book of Why by Judea Pearl. They measured both the blood pressure of the participants and if they had a heart attack or not. If you don’t have the time to read “The Book of Why,’” you can refer to Towards Data Science. It really depends on the circumstances.

Testing 104

Testing Risk Data-driven Statistics 104

Domino Data Lab

OCTOBER 2, 2019

This article covers causal relationships and includes a chapter excerpt from the book Machine Learning in Production: Developing and Optimizing Data Science Workflows and Applications by Andrew Kelleher and Adam Kelleher. As data science work is experimental and probabilistic in nature, data scientists are often faced with making inferences.

Machine Learning 68

Machine Learning Measurement Modeling Testing 68

O'Reilly on Data

SEPTEMBER 15, 2020

My book, AI for People and Business , introduces a framework that highlights the fact that both people and businesses can benefit from AI in unique and different ways. In my book, I introduce the Technical Maturity Model: I define technical maturity as a combination of three factors at a given point of time.

Cost-Benefit 293

Cost-Benefit Advertising ROI Machine Learning 293

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. It could also make a few more dollars constantly pimping my two books in posts. Allocate some of your aforementioned 15% budget to experimentation and testing.

Marketing 140

Marketing B2B Measurement Risk 140

O'Reilly on Data

OCTOBER 19, 2021

ML apps need to be developed through cycles of experimentation: due to the constant exposure to data, we don’t learn the behavior of ML apps through logical reasoning but through empirical observation. Adapted from the book Effective Data Science Infrastructure. The iteration cycles should be measured in hours or days, not in months.

IT 346

IT Testing Experimentation Software 346

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Damini, Chirag and now the book! :). Part One: The book (my side of the story, details).

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

FEBRUARY 26, 2008

1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Experimentation and Testing: A Primer. Build A Great Web Experimentation & Testing Program. # Often with benchmarks we get into silly arguments like how do they measure this and that etc. What does not?

Management 68

Management Experimentation Testing Strategy 68

Cloudera

MARCH 2, 2022

Experimental evaluation: We did extensive evaluation of the technique to see how it affects performance and memory utilization. Billion-Row benchmark: On a single daemon, we ran the build and probe benchmark for a billion rows to measure the performance and memory consumed. This ensures sizeof(Bucket) is 8 which is power of 2.

Data Warehouse 85

Data Warehouse Optimization Analytics Sales 85

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. The ability to measure results (risk-reducing evidence). Ensure a culture that supports a steady process of learning and experimentation.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Choosing the tuning parameters for data-adaptive methods such as regression trees and MARS is the subject of a large number of research articles and books.

Statistics 44

Statistics Optimization Modeling Experimentation 44

O'Reilly on Data

MARCH 23, 2023

It has helped to write a book. Tokens ChatGPT’s sense of “context”—the amount of text that it considers when it’s in conversation—is measured in “tokens,” which are also used for billing. And some of these things are mind blowing. Tokens are significant parts of a word.

IT 262

IT Modeling Testing Risk 262

Ontotext

MAY 18, 2020

Ever since Hippocrates founded his school of medicine in ancient Greece some 2,500 years ago, writes Hannah Fry in her book Hello World: Being Human in the Age of Algorithms , what has been fundamental to healthcare (as she calls it “the fight to keep us healthy”) was observation, experimentation and the analysis of data.

Knowledge Discovery 72

Knowledge Discovery Experimentation Data-driven Metadata 72

Domino Data Lab

MAY 8, 2019

Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured. measure the subjects’ ability to trust the models’ results. Jupyter Book: Interactive books running in the cloud ” by Chris Holdgraf (2019-03-27).

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation. Remember my stress earlier on measuring micro-outcomes?).

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

DECEMBER 12, 2016

Digital Marketing & Measurement Model. My solution to this, incredibly real and frustrating problem, is to insist on seeing the signed in blood version of the company's Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above? That's it.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). our measurement strategies 2. success measures. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JULY 26, 2010

If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. This rule actually comes from my second book, Web Analytics 2.0. Page 318, Principles for Becoming an Analysis Ninja, if you have the book already.]. So why not measure those?

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

JULY 1, 2008

3 ] Provide you with a bushel of specific multichannel measurement ideas to help quantify the offline impact of your online presence. Why should you care about measuring multichannel impact? There are many jobs your website is doing, it is your job to measure the holistic impact. Bonus Tip : But don't stop there.

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

FEBRUARY 7, 2011

Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1. please refer to the controlled experimentation section, page 205, in the book for more.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure. We all have smart phones, laptops, tablets and soon Smart TVs – but most of our measurements are usually done in Cookies that are device/browser specific.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

MAY 27, 2015

In large measure that is because of the rise of programmatic buying. Look at the right nav on this blog, two best selling books in 13 languages! As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. Fewer guesses.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

SEPTEMBER 30, 2013

Great website for booking rooms and all that. In the right nav you''ll see two discreet sections with my books and my start up Market Motive. There are three posts out of 283 about my book, and just five that mention Market Motive. They are often measured on impressions (or worse, "connections") and clicks.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. Apply on the relevant reports to measure performance using key performance indicators. The Problem. All visits.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

OCTOBER 19, 2010

As defined in my second book Web Analytics 2.0 For more on why I recommend this specific order please see my second book, Web Analytics 2.0 , which many of you already have. You'll measure Task Completion Rate in 4Q (below). You'll measure Share of Search using Insights for Search (below). First Bit Of Context.

Analytics 135

Analytics Testing Measurement Optimization 135

Domino Data Lab

AUGUST 26, 2019

This article provides an excerpt of “Tuning Hyperparameters and Pipelines” from the book, Machine Learning with Python for Everyone by Mark E. We’ve already introduced models, parameters, and hyperparameters in Section 5.2.2.4 [ in the book ]. in the book. ]. Introduction. In [1]: # setup. Models, Parameters, Hyperparameters.

Testing 79

Testing Modeling Machine Learning Metrics 79

Occam's Razor

AUGUST 23, 2010

Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors. then you'll also find an "extended edition" on the CD that is attached to the back cover of the book.]. Measuring Success for a Support Website: A Point of View.

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Occam's Razor

NOVEMBER 5, 2007

Five different sources of data, that require you to have multiple tools to measure success. Experimentation & Testing : Google Website Optimizer, Offermatica, Optimost etc. Neither measures what a traditional web analytics tool does, so no overlap, but each brings its unique strengths to the business of web data.

Analytics 98

Analytics Experimentation Metrics Measurement 98