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10 Books that Data Analyst Should Read

FineReport

Then these books, I think you must read. The author is known as “the prophet of the big data era”, this book is the first of its kind in the study of big data systems. Although this book may have been somewhat outdated in the present, many of the ideas in it are still very useful. From Google. About thinking.

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Bringing an AI Product to Market

O'Reilly on Data

Without clarity in metrics, it’s impossible to do meaningful experimentation. Ethics and Data Science is a short book that helps developers think through data problems, and includes a checklist that team members should revisit throughout the process. Ongoing monitoring of critical metrics is yet another form of experimentation.

Marketing 362
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Robust Experimentation and Testing | Reasons for Failure!

Occam's Razor

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. There are fat books to teach you how to experiment ( or die! What does a robust experimentation program contain? It truly is the bee's knees.

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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). You have the start of a fabulous in-flight optimization engine. More shouting is not really better – and it is expensive!

Analytics 131
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. You're choosing only one metric because you want to optimize it.

Metrics 156
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Knowledge

Occam's Razor

Book Articles. Build A Great Web Experimentation & Testing Program. Experimentation and Testing: A Primer. Tip #9: Leverage Statistical Control Limits. Tip#1: Statistical Significance. Search Engine Optimization (SEO) Metrics & Analytics. " ~ Compiled Knowledge: "Why does that happen?

KPI 124
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To Balance or Not to Balance?

The Unofficial Google Data Science Blog

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Identification We now discuss formally the statistical problem of causal inference. We start by describing the problem using standard statistical notation.