article thumbnail

Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). 60% increase in bookings in targeted areas. Consider the implications of ML on your email marketing program. I have so much to tell you, stuff I’m scared about, and so much I’m excited about.

article thumbnail

Master Data Visualization Techniques: A Comprehensive Guide

FineReport

Education benefits from data visualization by enhancing learning experiences through interactive visual aids. In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Introduction To The Basic Business Intelligence Concepts

datapine

A host of business intelligence concepts are executed through intuitive, interactive tools and dashboards – a centralized space that provides the ability to drill down into your data with ease. In his book, Waitzkin states that the best chess players are those that can take in the most information in a short span of time.

article thumbnail

How Marketing Campaigns Miss the Mark Without Data

Sisense

According to MarketingEvolution.com, customers are 80% more likely to give their business to brands that offer personalized, custom marketing interactions. Could data analytics have helped? Her long-term literary goal is to write a book of essays and be published in The New York Times. Think again. Absolutely.

article thumbnail

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

Look at the right nav on this blog, two best selling books in 13 languages! As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. Definitely buy my data books! :). Please don't have a data-first strategy. And people.

article thumbnail

PODCAST: COVID19 | Redefining Digital Enterprises – Episode 11: The Impact of COVID-19 on Consumer Packaged Goods Industry

bridgei2i

In our latest podcast series: COVID19 | Redefining Digital Enterprises , we will be interacting with several thought leaders, BRIDGEi2i Business Heads, Domain Experts, and reputed AI and analytics leaders to understand the various challenges emerging out of this crisis and the way forward for enterprises in the new world order.

article thumbnail

Web Analytics: An Hour A Day

Occam's Razor

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Damini, Chirag and now the book! :). It is a book about Web Analytics 2.0.