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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). My personal strategy: Understand reality. 60% increase in bookings in targeted areas. If you want to know what I’m doing, search for the phrase “my personal strategy” above. AI | Now | Global Maxima.

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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. A data-first strategy is a winning formula. … Figure out how to also re-imagine your RM strategy.

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly. strategies). Let's do this!

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Master Data Visualization Techniques: A Comprehensive Guide

FineReport

In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends. Bar Charts Bar charts are another fundamental visualization method that represents categorical data with rectangular bars of varying lengths.

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Introduction To The Basic Business Intelligence Concepts

datapine

By gaining the ability to understand which datasets are relevant to particular goals, strategies, and initiatives in your organization, you’ll be able to identify trends or patterns that will help you make significant improvements in a number of key areas within the organization. Plan successful marketing activities. Let us explain.

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Robust Experimentation and Testing | Reasons for Failure!

Occam's Razor

There are fat books to teach you how to experiment ( or die! ). It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Note: That sentiment comes from someone who has written two best-selling books on digital analytics! People have become Gurus hawking it.