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Data Driven Insights For A Holistic Digital And Print Marketing Campaign

Smart Data Collective

At Smart Data Collective, we have talked extensively about the benefits of big data in digital marketing. We have focused a lot on using data analytics for SEO. However, there are a lot of other benefits of using big data in marketing. Big data developments have heightened these benefits.

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New AI Advances Increase User Reach with Advanced Targeting

Smart Data Collective

Jason Hall, Founder and CEO of FiveChannels described some of the phenomenal benefits of leveraging AI in digital marketing in a post in Forbes. AI Allows Marketers to Significantly Improve their Targeting Strategies. Antonel Neculai wrote about the benefits of using AI to improve targeting in a LinkedIn pulse.

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What is smart transportation?

IBM Big Data Hub

The whole world, it seems, is fixated on solving transportation issues and increasing mobility because it produces so many benefits for citizens and the economy. Every time a city improves upon its existing structures to incorporate more data-driven or connected technologies, it becomes more intelligent.

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How the Sports and Entertainment Industry Is Reinventing the Fan Experience and Enhancing Revenues with Computer Vision

CIO Business Intelligence

Data-driven venues from sporting events and concerts to other live events are helping to bolster the entertainment industry while simultaneously helping to ensure a safer environment for all. . It all boils down to using data efficiently. at the edge rather than the data center ?

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Micro transformation: Driving big business benefit through quick IT wins

CIO Business Intelligence

It was more, ‘Let’s do this under the radar and prove out a couple of micro wins … and that will lead to more macro benefits.’ We want to move more toward value-based care, and we can do that with both larger and quick-hit projects like [EmmiJourneys] with relatively low overhead costs and risk,’’ he says.

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CDW to Acquire Sirius Computer Solutions for $2.5 billion

CDW Research Hub

Sirius’ services and solutions capabilities in key growth areas, including Hybrid Infrastructure, Security, Digital and Data Innovation, and Cloud and Managed Services, will enhance the breadth and depth of CDW’s services and solutions offerings. “As Sirius and CDW share common values and a performance-driven, customer-focused culture.

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Asset lifecycle management best practices: Building a strategy for success

IBM Big Data Hub

Asset lifecycle management (ALM) is a data-driven approach that many companies use to care for their assets, maximize their efficiency and increase their profitability. But where do you start and how do you know which ALM strategy is right for you? The four stages of ALM 1.