Business Analysis Measurement Modeling Testing 
Smarten
JUNE 29, 2018
This article discusses the Paired Sample T Test method of hypothesis testing and analysis. What is the Paired Sample T Test? The Paired Sample T Test is used to determine whether the mean of a dependent variable e.g., weight, anxiety level, salary, reaction time, etc., is the same in two related groups.
Smarten
JUNE 29, 2018
Correlation is a statistical measure that indicates the extent to which two variables fluctuate together A positive correlation indicates the extent to which those variables increase or decrease in parallel. The Spearman’s Rank Correlation is a measure of correlation between two ranked (ordered) variables. Use Case – 1.
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Smarten
JUNE 29, 2018
To better understand multiple linear regression, let’s look at one such analysis of independent variables: Temperature and Humidity, and a target variable (yield). How Can Multiple Linear Regression Be Helpful for Business Analysis? Use Case – 1. The dependent variable is crop production.
datapine
JANUARY 24, 2021
Additionally, incorporating a decision support system software can save a lot of company’s time – combining information from raw data, documents, personal knowledge, and business models will provide a solid foundation for solving business problems. Try our professional data analysis software for 14 days, completely free!
Smarten
JULY 10, 2018
Use Case(s): Weather Forecasting, Fraud Analysis and more. Frequent Pattern Mining (Association): What is Frequent Pattern Mining (Association) and How Does it Support Business Analysis? Use Case(s): Market Basket Analysis, Frequently Bundled Products and more. Use Case(s): Average value of all cars in U.S.
Occam's Razor
FEBRUARY 20, 2012
My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)? It is that simple. Through data.
Occam's Razor
JANUARY 10, 2011
A majority of your success will come from following the 10/90 rule , hiring smart analysts and then ensuring their work day is optimally structured , weaning your management away from faith based decisions , and ensuring you have a clear line of sight and that you are following the process outlined in the web analytics measurement model.
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