Occam's Razor

APRIL 23, 2012

Yes, data is important. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Helps make marketing better.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

JUNE 25, 2012

The way data is collected online and what happens to it is a much-scrutinized issue (and rightly so). Digital data collection is also exceedingly complex, perhaps a reflection of the organic nature, and subsequent explosion, of the internet. Web Data Collection Context: Cookies and Tools. DoubleClick, Microsoft and more).

Data Collection 130

Data Collection Advertising Metrics Reporting 130

Sisense

JUNE 17, 2021

One of the biggest applications of data analytics in the marketing world is to define the demographics, behaviors, and interests of consumers, giving marketers a lens into who they’re targeting. The right data is the key to a successful growth marketing program. Could data analytics have helped? Know your audience.“. Absolutely.

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

JUNE 1, 2010

The world of the intertubes should be a lot more data driven and awe-sexy than it really is. My choice was the above thought, faith & data. Or for that matter magazines or newspapers or radio. We continue to use faith rather than data to make decisions on $120 Billion (!!) Surprising at so many levels right?

Marketing 92

Marketing Measurement Advertising Metrics 92

bridgei2i

AUGUST 4, 2020

We’ve got, I actually have metrics. And so we’ve got to have data on what’s the representative of the new norm. I’ve been an editor for CRM magazine since it started 22 years ago. I totally meant I biased the data because the market penetration is not 33%, 33% of companies don’t have AI for sales.

Sales 93

Sales Enterprise B2B Digital Transformation 93

Domino Data Lab

FEBRUARY 4, 2019

In Paco Nathan ‘s latest column, he explores the role of curiosity in data science work as well as Rev 2 , an upcoming summit for data science leaders. Welcome back to our monthly series about data science. and dig into details about where science meets rhetoric in data science. Introduction.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

bridgei2i

AUGUST 4, 2020

We’ve got, I actually have metrics. And so we’ve got to have data on what’s the representative of the new norm. I’ve been an editor for CRM magazine since it started 22 years ago. I totally meant I biased the data because the market penetration is not 33%, 33% of companies don’t have AI for sales.

Sales 52

Sales Enterprise B2B Digital Transformation 52

Occam's Razor

MAY 27, 2015

A data-first strategy is a winning formula. How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The content of the letter could be customized to Stephanie's data/behavior. A data-first strategy is a winning formula.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.

Marketing 140

Marketing B2B Measurement Risk 140

datapine

AUGUST 29, 2022

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. The rate at which data is generated has increased exponentially in recent years. Companies, both big and small, are seeking the finest ways to leverage their data into a competitive advantage.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

datapine

OCTOBER 30, 2019

Historically, the terms data report or business report haven’t got the crowds excited. Data reports have always been important for businesses. The business intelligence industry has been revolutionized over the past decade and data reports are in on the fun. Read on to see why data reports matter and our top data reporting tips.

Reporting 127

Reporting Visualization Dashboards KPI 127

Cloudera

JANUARY 11, 2018

For them, they may understand that they need a data-driven strategy or the culture may aim to take a shift to being guided by data. Cloudera often partners with these companies to define the desired path, set reasonable milestones and success metrics, and aide solution design. ” And teases at the reward.

Strategy 40

Strategy Data Warehouse Cost-Benefit Marketing 40