Occam's Razor

MAY 22, 2006

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers. Counter claims?

Experimentation 103

Experimentation Testing Optimization Measurement 103

IBM Big Data Hub

OCTOBER 20, 2023

Apart from pricing, there are numerous other factors to consider when evaluating the best AI platforms for your business. Gaining an understanding of available AI tools and their capabilities can assist you in making informed decisions when selecting a platform that aligns with your business objectives.

Machine Learning 74

Machine Learning Manufacturing Cost-Benefit Deep Learning 74

Occam's Razor

MARCH 7, 2016

You own audiences on your email lists, on forums you host etc. It really depends on what your business objectives are! I've also spoken about own vs. rent in context of audiences. You rent audiences on TV, Magazines, Search, Display, etc. Audiences and platforms, two places to bring our own and rent lens. A good one.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86