Business Objectives Experimentation Key Performance Indicator KPI 
Occam's Razor
MAY 18, 2010
So how do you go about identifying unique segments for your business or non-profit? Force your leaders (ok HiPPO's) to help you define Business Objectives, Goals and Targets. Key elements of the Web Analytics Measurement Framework.]. Ask the question to identify what's important / high priority for the business.
Occam's Razor
MARCH 7, 2016
Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? People tend to use the terms metrics and KPIs interchangeably. Only one of them, if it changes, will have a predictable impact on your business.
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