The Marketing Analytics Intersect: My Newsletter!
Occam's Razor
MARCH 7, 2016
You rent audiences on TV, Magazines, Search, Display, etc. Of course, measure that using the four best social media metrics !) Let's say your bounce rate is 50%, and you reduce it to 0%, is it likely that you had a business impact? Because all bounce rate measures is that you saw more than one page. Maybe, maybe not.
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