Sisense

JUNE 17, 2021

Had marketers used their data to dive further into their target audience’s behaviors, likes, dislikes, and how they perceive ads and interact online, they could have discovered that while their ad idea was overall brilliant, the audience they intended to reach would have responded better to a campaign that went in a different direction.

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Can you do RM+RP+RT using TV? RM+RP+RT is finally possible.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

MAY 5, 2016

Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. Sign up here: The Marketing-Analytics Intersect.

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. Of course, measure that using the four best social media metrics !) Because all bounce rate measures is that you saw more than one page. The Marketing Analytics Intersect: My Newsletter! I've also spoken about own vs. rent in context of audiences.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86