article thumbnail

5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

To do that, you need to hire a product strategy consulting expert. In this article, we’re talking more about product strategy and what the consultant will help you with. Coming Up with a Data-Driven Marketing Strategy for a New Product. Then we will need to consider ways to incorporate big data into it.

article thumbnail

What are decision support systems? Sifting data for better business decisions

CIO Business Intelligence

Decision support systems are generally recognized as one element of business intelligence systems, along with data warehousing and data mining. Model-driven DSS use data and parameters provided by decision-makers, but Power notes they are usually not data-intensive. Some experts consider BI a successor to DSS.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Decoding Data Analyst Job Description: Skills, Tools, and Career Paths

FineReport

Data analysts contribute value to organizations by uncovering trends, patterns, and insights through data gathering, cleaning, and statistical analysis. They collaborate with cross-functional teams to meet organizational objectives and work across diverse sectors, including business intelligence, finance, marketing, and consulting.

article thumbnail

8 top priorities for CIOs in 2023

CIO Business Intelligence

As technology projects, budgets, and staffing grew over the past few years, the focus was on speed to market to maximize opportunity, says Troy Gibson, CIO services leader at business and IT advisory firm Centric Consulting. To achieve this goal, “CIOs need to treat the assessment and analysis of data as a scientific discipline,” he advises.

article thumbnail

5 Ways B2B Companies Can Use Analytics for Pricing

Smart Data Collective

This method will help when you’re making decisions about services that add value to your overall product offering – for example, a consulting arm of your business or extra features on your SaaS solution. You can use data mining tools to research pricing and sales volume of your competitors. Dynamic Pricing.

B2B 131
article thumbnail

What is a business intelligence analyst? A key role for data-driven decisions

CIO Business Intelligence

These include San Francisco, (27.6%), Seattle (16.8%), and New York (16.2%).

article thumbnail

What is a data architect? Skills, salaries, and how to become a data framework master

CIO Business Intelligence

According to Bob Lambert , analytics delivery lead at Anthem and former director of CapTech Consulting, important data architect skills include: A foundation in systems development: Data architects must understand the system development life cycle, project management approaches, and requirements, design, and test techniques.