Occam's Razor

SEPTEMBER 19, 2011

We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). What is missing in these numbers is the cost of… well you. A lone intern is your email campaign people cost. The people. A little army in your company runs the TV campaigns.

Measurement 119

Measurement Advertising Testing Marketing 119

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. Ex: Our average Cost Per Acquisition is down to $38, much better than the target of $45 we had set at the beginning of the quarter. Benefits or a newsletter. :). I've also spoken about own vs. rent in context of audiences. Competitive Intelligence. Company Targets.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

NOVEMBER 2, 2015

The benefits are numerous. Economic Value (EcV) is the value of short and long-term revenue and cost savings. The way it works is that you compute the total cost of your Social Media program: SM employee salaries and benefits, agency fees, content acquisition/production costs, analyst salaries, executive time invested etc.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167