Corinium

JUNE 6, 2019

For instance, for a variety of reasons, in the short term, CDAOS are challenged with quantifying the benefits of analytics’ investments. Also, design thinking should play a large role in analytics in terms of how it will benefit the organization and exactly how people will react to and adopt the resulting insights.

Insurance 250

Insurance Analytics Forecasting Deep Learning 250

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Media-Mix Modeling/Experimentation. Mobile content consumption, behavior along key metrics (time, bounces etc.) And again, a custom set of metrics.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

NOVEMBER 2, 2015

The benefits are numerous. YouTube has democratized entertainment and education. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. Economic Value (EcV) is the value of short and long-term revenue and cost savings. The opportunity cost.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

O'Reilly on Data

MAY 11, 2020

SCREENS, FEEDBACK, AND “THE ENTERTAINMENT”. In David Foster Wallace’s novel Infinite Jest , there is a video tape known as “The Entertainment.” It predates recommendation engines, social media, engagement metrics, and the recent explosion of AI, but not by much. Does “The Entertainment” show people what they want to see?

Modeling 195

Modeling Advertising Recreation/Entertainment Metrics 195