Smart Data Collective

NOVEMBER 14, 2019

The subscription-based business model is no longer the preserve of magazines and home security systems. Five KPIs and Metrics Worth Tracking. Another benefit of running a subscription business is that the owner gets access to mounds of useful data. Customer Acquisition Cost. Growth vs. Churn Rate. Member Engagement.

Metrics 65

Metrics Key Performance Indicator Cost-Benefit Optimization 65

bridgei2i

AUGUST 4, 2020

And here’s how you’re going to cost justify this. We’ve got, I actually have metrics. I’ve been an editor for CRM magazine since it started 22 years ago. And we say, here are the people you’re going to go call on, and here’s the messaging that you want to use. Aruna: Got it.

Sales 93

Sales Enterprise B2B Digital Transformation 93

bridgei2i

AUGUST 4, 2020

And here’s how you’re going to cost justify this. We’ve got, I actually have metrics. I’ve been an editor for CRM magazine since it started 22 years ago. And we say, here are the people you’re going to go call on, and here’s the messaging that you want to use. Aruna: Got it.

Sales 52

Sales Enterprise B2B Digital Transformation 52

DataRobot Blog

APRIL 4, 2022

Historically, this analysis was applied to traditional offline media channels: TV, radio, print (magazines, newspaper), out-of-home (billboards and posters), etc. Media data (usually weekly): media costs, media ratings generated (TVRs, magazine copies, digital impressions, likes, shares, etc.), Classical Modeling Considerations.

Machine Learning 52

Machine Learning Sales Measurement ROI 52

Occam's Razor

APRIL 30, 2018

Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Even on the platforms where interactivity is at its very core (Instagram, Facebook, YouTube, etc.), Why not global maxima?

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

FEBRUARY 3, 2014

I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. This is just like buying ads in Time, Fortune or Puppy Chow magazines simply based on who you believe reads those magazines. At a low cost. They like simple things. What do do I need YouTube for?

Marketing 149

Marketing Analytics Advertising Measurement 149

Cloudera

JANUARY 11, 2018

Cloudera often partners with these companies to define the desired path, set reasonable milestones and success metrics, and aide solution design. While it is true you can buy a BI or analytics tool that will analyze data in different locations, we believe that their are expressed benefits to combining data in a physical location.

Strategy 40

Strategy Data Warehouse Cost-Benefit Marketing 40