Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 103

Marketing Analytics ROI Data-driven 103

Occam's Razor

JANUARY 7, 2019

The Step Change Analytics Obsessions List. You'll be surprised by the steep drop in Cost per Acquisition. What the cost of getting a retail customer to make subsequent purchases over mobile apps lower? You'll be surprised at the increase in your salary and bonus (oh, and the company will benefit too!).

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Darkhorse

APRIL 9, 2018

Many organizations have begun to recognize the benefit of using analytics to support decision-making. Do you build your own analytics team? Before we get too far, let’s make sure we answer the first question: Do you really need your own analytics capability? Does the expected value exceed the expected cost?

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

FineReport

APRIL 3, 2024

Benefits of BI Dashboard Tools Business intelligence dashboards are now essential tools, making complex data accessible to non-technical users. These well-designed dashboards offer several business benefits: Empowering informed decisions and strategic planning for business executives. Assess upfront costs and long-term expenses.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Andrew White

JANUARY 11, 2021

With a success behind you, sell that experience as the kind of benefit you can help improve. See Roadmap for Data Literacy and Data-Driven Business Transformation: A Gartner Trend Insight Report and also The Future of Data and Analytics: Reengineering the Decision, 2025. What is your vision for D&A for small and medium enterprises?

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52