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6 Data-Driven Marketing Strategies That Are Revolutionizing Sales

Smart Data Collective

The sales profession is responding to major changes brought by big data. The big data revolution is making the sales industry more efficient and effective than ever. In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. Start blogging.

Sales 73
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Huge Benefits of Business Intelligence for Your Company

Smart Data Collective

Business Intelligence is the collection, storage, analysis, and reporting of data to make better business decisions. It can refer to predictive analytics or even “big data.” Business Intelligence is the process of using raw data and analyzing it to get insights into a company’s performance.

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Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

Are you seeing currently any specific issues in the Insurance industry that should concern Chief Data & Analytics Officers? Lack of clear, unified, and scaled data engineering expertise to enable the power of AI at enterprise scale. The data will enable companies to provide more personalized services and product choices.

Insurance 250
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The cost of not embarking on a customer 360 strategy

Cloudera

Gartner’s recently released report “Master Data Management Forms the Basis of a Trusted 360-Degree View of the Customer,” shares the results of an executive survey highlighting several key points, including that customer initiatives, are among CEOs’ top five priorities in 2018. You can download the free report here. Stagnation.

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What is the Future of Business Intelligence in the Coming Year?

Smart Data Collective

Business intelligence software will be more geared towards working with Big Data. Data Governance. One issue that many people don’t understand is data governance. It is evident that challenges of data handling will be present in the future too. Prescriptive Analytics. Increase in ROI. Self-service BI.

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3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail

Occam's Razor

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. I'll share three advanced segments that I personally find to be of value in the process of moving from data to actionable insights.

Analytics 118
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Mindshare Integrates Predictive Analytics to Deliver Performance Marketing at Scale

DataRobot Blog

How can you build a performance-driven organization where driving outcomes is ingrained in your culture and the ownership of the process is shared across agency and client stakeholders? Learn more from guest blogger Ikechi Okoronkwo, Executive Director, Business Intelligence & Advanced Analytics at Mindshare. Download Now.