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Customer Analytics and AI: Better Together

DataRobot

As noted in this report from Forrester®, “four out of five global data and analytics decision makers say that their firms want to become more data-driven and perform more advanced predictive analytics and artificial intelligence projects. AI in Customer Analytics: Tapping Your Data for Success.

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Mindshare Integrates Predictive Analytics to Deliver Performance Marketing at Scale

DataRobot Blog

Organizations like Mindshare, a global media agency network, drive client value by using data to understand consumers and how media influences them on a deeper level than any organization on the planet. AI in Customer Analytics: Tapping Your Data for Success. Download Now.

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How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. In our world of Big Data, marketers no longer need to simply rely on their gut instincts to make marketing decisions.

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An In-Depth View of Data Science

Domino Data Lab

Data science is a field at the convergence of statistics, computer science and business. Its value is so significant that scaling data science has become the new business imperative with organizations spending tens of millions of dollars on data, technology and talent. Data Science Techniques.

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Decoding Data Analyst Job Description: Skills, Tools, and Career Paths

FineReport

Diagnostic analytics: Uncovering the reasons behind specific occurrences through pattern analysis. Descriptive analytics: Assessing historical trends, such as sales and revenue. Predictive analytics: Forecasting likely outcomes based on patterns and trends to facilitate proactive decision-making. JPMorgan Chase & Co.:

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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

This can be achieved using AWS Entity Resolution , which enables using rules and machine learning (ML) techniques to match records and resolve identities. Alternatively, you can build identity graphs using Amazon Neptune for a single unified view of your customers.

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Voice Of The Attendee: Data & Analytics Strategy, AI/ML, CX And Growth

Srividya Sridharan

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired!