Remove Customer Analytics Remove Experimentation Remove ROI Remove Testing
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Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

Therefore, understanding customers for cross and up-sell is paramount. Fractal’s recommendation is to take an incremental, test and learn approach to analytics to fully demonstrate the program value before making larger capital investments. What do you recommend to organizations to harness this but also show a solid ROI?

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