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Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

I am the Chief Practice Officer for Insurance, Healthcare, and Hi-Tech verticals at Fractal. The Insurance practice is currently engaged with several top 10 P&C insurers in the US, across the Insurance value chain through AI, Engineering, Design & Behavioural Sciences programs.

Insurance 250
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Data traction: Is your company a “data thriver” or just a “survivor”?

CIO Business Intelligence

Simply collecting data isn’t enough – it needs to be collated, stored and analysed effectively and efficiently so that the trends and intelligence it holds can be trusted to formulate strategy. Where possible, these interactions with data need to be insightful, automated and immediate or it merely remains a large jumble of noughts and ones.

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What customer centric corporate culture really means and why it is so important

Cloudera

A company’s culture is its basic personality and the essence of how employees interact and work. A company who lives and embraces a true customer centric culture conducts business with customers in such a way that provides them a positive experience throughout each and every interaction they have with your brand.

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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 9: The Impact of COVID-19 on Consumer Technology & Durables

bridgei2i

I collaborate with multiple stakeholders across many global CPG companies, enabling high impact business transformation strategies and guiding them in their analytics journey. He brings deep experience supporting high tech e-commerce and retail clients in the areas of marketing, pre-sales analytics, and web analytics.

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Should Marketeers ditch the concept of Millennials as everyone wants to be treated this way, right?

Cloudera

It is very easy to think this may be true as future generations of consumers, such as Gen Z, desire many of the same customer interactions and experiences from brands as millennials. Desire a seamless brand interaction between multiple devices so omnichannel is critical for companies.