Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. The "Action Dashboard" (An Alternative To Crappy Dashboards).

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

JULY 24, 2018

To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. During a discussion around planning for measurement, a peer was struggling with a unique collection of challenges. You see more digital metrics because digital is more measurable. Especially for the non-obvious problem #2 above.

Analytics 93

Analytics Metrics Strategy Measurement 93

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. Usually, reports are done on an annual, monthly, weekly or daily basis, but sometimes you need to create an ad-hoc, KPI report for a particular purpose. 2) Marketing KPI Report. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

FEBRUARY 28, 2017

If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. The qualitative surveys measuring unhappiness went down even more than before. Reporting/dashboards were terribly created ( CDPs anyone? ). You are what you measure.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. Apply on the relevant reports to measure performance using key performance indicators. The Problem. All visits.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

FEBRUARY 8, 2021

From observing behavior closely, and from my own experimentation and failure, I've noticed consistent patterns in what great employees do and great bosses do. They have no current analytical skills and tell the measurement team what their strategy should be. Or even why suddenly View Time is the #1 KPI of the whole company.

Strategy 132

Strategy Statistics Cost-Benefit Marketing 132

Occam's Razor

JANUARY 7, 2014

The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. In service of report creation the job includes: Pulling data, writing queries, fulfilling ad-hoc requests, scheduling data outputs (reports, dashboards), liaising with script implementers / IT teams to collect more data, etc.

Data-driven 140

Data-driven Consulting Reporting Marketing 140