datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. That said, we will go into details of a marketing campaign report, provide a digital marketing report template, and look into marketing reporting and analysis with the help of carefully created dashboards.

Reporting 280

Reporting Marketing Advertising Metrics 280

O'Reilly on Data

OCTOBER 19, 2021

If you ask an engineer to show how they operate the application in production, they will likely show containers and operational dashboards—not unlike any other software service. Besides infrastructure, effective A/B testing requires a control plane, a modern experimentation platform, such as StatSig. This approach is not novel.

IT 346

IT Testing Experimentation Software 346

Occam's Razor

NOVEMBER 13, 2009

Chapter 5 The Key to Glory: Measuring Success. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation. I am out of breath! Glory will be yours!! You get a jump start. It was hard.

Analytics 71

Analytics Metrics Measurement Testing 71

IBM Big Data Hub

OCTOBER 20, 2023

Decision optimization: Streamline the selection and deployment of optimization models and enable the creation of dashboards to share results, enhance collaboration and recommend optimal action plans. The best AI platforms typically have various measures in place to ensure that your data, application endpoints and identity are protected.

Machine Learning 79

Machine Learning Manufacturing Cost-Benefit Deep Learning 79

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). Benchmarking (exactly how you can do it), impactful actionable executive dashboards (what they should contain), creating a data driven organization. It is a book about Web Analytics 2.0. Qualitative and quantitative. Clicks and outcomes. RSS and RIA's.

Analytics 60

Analytics Metrics Marketing Dashboards 60

DataKitchen

APRIL 13, 2021

Naveego — A simple, cloud-based platform that allows you to deliver accurate dashboards by taking a bottom-up approach to data quality and exception management. DataOps requires that teams measure their analytic processes in order to see how they are improving over time. Production Monitoring Only. Azure DevOps. AWS Code Deploy.

Testing 307

Testing Machine Learning Consulting Data Quality 307

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. These measurement-obsessed companies have an advantage when it comes to AI.

Management 110

Management Machine Learning Experimentation Metrics 110

Sisense

JULY 15, 2020

This article will focus on the AI Research (AIR) team’s effort, specifically an experimental combination of Sisense BloX (actionable embedded analytics ) and Quest (an advanced analytics add-on for Sisense) which we called the SEIR app. Finally, design and style your Sisense BloX widget to complement your dashboard.

Analytics 90

Analytics Modeling Visualization Dashboards 90

Occam's Razor

FEBRUARY 28, 2017

If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. The qualitative surveys measuring unhappiness went down even more than before. Reporting/dashboards were terribly created ( CDPs anyone? ). You are what you measure.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JULY 26, 2010

If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. Look at your most important work / report / dashboard. We do reports / dashboards like this one all the time: Ok great. 3: Measure complete site success. I need someone.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation. Remember my stress earlier on measuring micro-outcomes?).

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

DECEMBER 12, 2016

Digital Marketing & Measurement Model. My solution to this, incredibly real and frustrating problem, is to insist on seeing the signed in blood version of the company's Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above? That's it.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). our measurement strategies 2. success measures. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

FEBRUARY 7, 2011

Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1. please refer to the controlled experimentation section, page 205, in the book for more.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Cloudera

NOVEMBER 25, 2020

And soon also sensor measures, and possibly video or audio data with the increased use of device technology and telemedicine in medical care. An integrated, out of the box visualization and dashboard service that is integrated across multiple compute options, to expedite cross-organization collaboration with a consistent visual language.

Data Warehouse 58

Data Warehouse Unstructured Data Analytics Visualization 58

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " "My dashboard should have Page Views and Exit Rate!" " Sad, unimaginative measurements of their sad, unimaginative campaigns. Allocate some of your aforementioned 15% budget to experimentation and testing.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. Apply on the relevant reports to measure performance using key performance indicators. The Problem. All visits.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

SEPTEMBER 30, 2013

They are often measured on impressions (or worse, "connections") and clicks. Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. and there are no limits to your experimentation with creativity! many teams for acquisition. Then that is all they optimize for. So fix that.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

FEBRUARY 8, 2021

From observing behavior closely, and from my own experimentation and failure, I've noticed consistent patterns in what great employees do and great bosses do. They have no current analytical skills and tell the measurement team what their strategy should be. Acquisition-Behavior-Outcomes for dashboard.

Strategy 132

Strategy Statistics Cost-Benefit Marketing 132

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JANUARY 7, 2014

The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. In service of report creation the job includes: Pulling data, writing queries, fulfilling ad-hoc requests, scheduling data outputs (reports, dashboards), liaising with script implementers / IT teams to collect more data, etc.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

More people than ever are using statistical analysis packages and dashboards, explicitly or more often implicitly, to develop and test hypotheses. We data scientists now have access to tools that allow us to run a large numbers of experiments, and then to slice experimental populations by any combination of dimensions collected.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

NOVEMBER 2, 2015

Using a tool like True Social Metrics , you can quickly create a glorious centralized dashboard like this one for your Social Media efforts… Please see the post for more details on how to calculate each metric. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167