Occam's Razor

FEBRUARY 28, 2017

If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. Reporting/dashboards were terribly created ( CDPs anyone? ). Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JANUARY 9, 2012

" "My dashboard should have Page Views and Exit Rate!" How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? All while constantly optimizing your portfolio via controlled experiments. We are talking about taking controlled risks and optimization.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

NOVEMBER 2, 2015

Using a tool like True Social Metrics , you can quickly create a glorious centralized dashboard like this one for your Social Media efforts… Please see the post for more details on how to calculate each metric. When you search for them, if you find them, you end up on sub-optimal landing pages. How is that being social?

B2B 167

B2B Metrics Testing Recreation/Entertainment 167