Remove Dashboards Remove Experimentation Remove Marketing Analytics Remove Measurement
article thumbnail

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

They are often measured on impressions (or worse, "connections") and clicks. Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. and there are no limits to your experimentation with creativity! Six simple visualizations, and solutions, for complex marketing, analytics and life challenges.

article thumbnail

Web Analytics: An Hour A Day

Occam's Razor

It is a book about Web Analytics 2.0. Experimentation & Testing (A/B, Multivariate, you name it). Each of this Web Analytics 2.0 Benchmarking (exactly how you can do it), impactful actionable executive dashboards (what they should contain), creating a data driven organization. Qualitative and quantitative.