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5 Ways CMOs Must Exploit the Benefits of Data Analytics

Smart Data Collective

The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits.

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Using Analytics to Successfully Use Instagram Stories for Your Business

Smart Data Collective

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

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How Data Analytics Can Change the Way In-House Legal Departments Do Business 

Smart Data Collective

Usually, the legal space lacked the data to measure appropriately and report its findings. But things have changed, and seamless software dashboards give critical team members real-time access to the most recent data. Increased Marketing Potential. Improved Insurance Claim Processing.

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Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

Eliminate 40% of the numbers from your dashboard. Bonus, with actionable ideas: Smart Dashboard Modules. ). Is your measurement aligned with the intent your marketing is targeting, or are you judging a fish by its ability to climb a tree ? Don't leave her guessing. What happens once your ads meet that intent?

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Top 5 Tips For Conducting Successful BI Projects With Examples & Templates

datapine

On the other hand, if you’re in the HR industry, then an HR dashboard could be the best answer you’re looking for. The essential element in this step is to be able to answer in what way your company or organization makes business decisions, and how the quality of these decisions is measured. Self-service access to information.

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

They are often measured on impressions (or worse, "connections") and clicks. Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. Six simple visualizations, and solutions, for complex marketing, analytics and life challenges. many teams for acquisition. So fix that. That's it.

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Web Analytics: An Hour A Day

Occam's Razor

Benchmarking (exactly how you can do it), impactful actionable executive dashboards (what they should contain), creating a data driven organization. There are approximately 205 images in the book, images the illustrate ideas, show reports and analysis, dashboards and tools, graphs and tables. Bonus: Interactive CD.