Occam's Razor

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. CMO dashboards end up being useless when capabilities exceed needs. Personal Bias: I prefer the word Scorecard over Dashboard. It turns out boiling the ocean is hard.

Marketing Analytics 78

Marketing Analytics Dashboards Scorecard Marketing 78

Smart Data Collective

JUNE 25, 2021

Visual marketing dashboards are prime examples of using big data effectively in marketing. In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard. They must make sure that their marketing strategy is operating effectively.

Dashboards 93

Dashboards Metrics Marketing Key Performance Indicator 93

Smart Data Collective

SEPTEMBER 30, 2021

This article will discuss everything you need to know about Instagram stories for business and how to use analytics to maximize your ROI: What are Instagram Stories for business? This makes them ideal for promoting a sale, event or new product. This can help to drive traffic to your store and result in increased sales.

Analytics 103

Analytics Marketing Sales Metrics 103

FineReport

MAY 18, 2024

Applications in Various Fields In Business , data visualization is used for sales analysis , market forecasting, and performance KPI tracking. In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

datapine

FEBRUARY 17, 2023

White labeling and embedding analytics tools and methodologies enhance interpretive capabilities, solve targeted challenges, address risks, and offer personalized real-time analytical solutions through smart modern real-time dashboard tools. White Label BI Components A white label analytics platform has many components.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

Occam's Razor

JANUARY 7, 2019

Eliminate 40% of the numbers from your dashboard. Bonus, with actionable ideas: Smart Dashboard Modules. ). Does swapping out male model posters for cute animals triple sales? Take the newly-created white space to explain what to do based on performance of 60% of the numbers that remain. Don't leave her guessing.

Marketing Analytics 89

Marketing Analytics Marketing Analytics Strategy 89

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156