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Data Analytics is Fundamental to Next-Gen Marketing for New Businesses

Smart Data Collective

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. American Express is an example of a company that has used big data to improve its business model.

Marketing 103
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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. How to Use Data to Improve Your Email Marketing Strategy. Always Provide Value.

B2B 107
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6 Tremendous Benefits of Big Data for Financial Management

Smart Data Collective

One survey published on CIO found that less than a third of companies have reported that big data has buy-in from top executives. If you are running a business that has not yet adapted a data strategy, you should keep reading. You will get a better sense of the reasons that you should make investing in big data a top priority.

Big Data 112
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Breaking down Business Intelligence

BizAcuity

All of which can be used to increase profitability, gain better ROIs, and be better adapted to changing economic landscape and consumer behavior. The more effectively a company uses data, the better it performs. Cutting down latency or delay is now one of the most crucial elements of business intelligence strategy in present times.

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Your Data Won’t Speak Unless You Ask It The Right Data Analysis Questions

datapine

This genie (who we’ll call Data Dan) embodies the idea of a perfect data analytics platform through his magic powers. Now, with Data Dan, you only get to ask him three questions. Or even better: “Which marketing campaign that I did this quarter got the best ROI, and how can I replicate its success?”. Who are they?

IT 317