Smart Data Collective

JUNE 29, 2022

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. How to Use Data to Improve Your Email Marketing Strategy. Always Provide Value.

B2B 105

B2B Data-driven Marketing Strategy 105

datapine

JANUARY 24, 2021

This genie (who we’ll call Data Dan) embodies the idea of a perfect data analytics platform through his magic powers. Now, with Data Dan, you only get to ask him three questions. Or even better: “Which marketing campaign that I did this quarter got the best ROI, and how can I replicate its success?”. Who are they?

IT 317

IT Statistics KPI Data-driven 317

Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 137

Marketing Big Data Data-driven Sales 137

Rocket-Powered Data Science

OCTOBER 6, 2023

Note how this simple mathematical expression of prescriptive analytics is exactly the opposite of our previous expression of predictive analytics (given X, find Y). Here are a few business examples of this type of prescriptive analytics: Which marketing campaign is most efficient and effective (has best ROI) in optimizing sales?

Business Analytics 157

Business Analytics Prescriptive Analytics Analytics Diagnostic Analytics 157

BizAcuity

MAY 16, 2022

All of which can be used to increase profitability, gain better ROIs, and be better adapted to changing economic landscape and consumer behavior. The more effectively a company uses data, the better it performs. Cutting down latency or delay is now one of the most crucial elements of business intelligence strategy in present times.

Business Intelligence 52

Business Intelligence Data mining Visualization Data Lake 52

Smart Data Collective

SEPTEMBER 8, 2020

So how can you stand out in a crowded marketplace by leveraging data analytics ? The best strategy is to devote consistent effort to creative marketing tactics that have worked for small businesses and international brands alike. You will see why using a blog in conjunction with a big data strategy will work out well.

Data-driven 109

Data-driven Marketing Big Data Advertising 109

InsightOut

OCTOBER 15, 2021

b' Data analytics once came under the exclusive purview of number-crunching data analysts and esoteric data scientists. The power to access, analyze and present data sets from complex statistical programs lay only within their restricted reach. Technology has changed, and so have the business scenarios.

Dashboards 52

Dashboards Key Performance Indicator Digital Transformation Metrics 52

CDW Research Hub

APRIL 28, 2020

Whether on AWS, Azure, Google Cloud Platform, or all three, you need a data and analytics platform that can take full advantage of the power and economics of the cloud. But before you can reap the benefits and ROI of a cloud data platform and an AI-driven analytics solution, you need to get your data there.

Data-driven 52

Data-driven Analytics Consulting ROI 52

Anmut

MARCH 24, 2022

The use cases and customer outcomes your data supports and the quantifiable value your data creates for the business. How does defining data landscape in this way help your organisation? Suffering from “garbage in, garbage out” syndrome with bad or misapplied data leading to incorrect or irrelevant results.

ROI 52

ROI Measurement Data-driven Data Transformation 52

Smart Data Collective

OCTOBER 21, 2020

While email providers are using AI and other big data technology to filter spam, smart businesses can use data strategies to improve email deliverability on their own ends. In this post, we’ll discuss how you can improve email deliverability with new data technology to boost your business.

Data-driven 79

Data-driven Big Data Metrics Machine Learning 79

Data Insight

APRIL 15, 2019

Introducing & embracing a new data-driven paradigm often requires difficult changes to mindsets, skills & behaviours – Brent Dykes Did you know that if you Google ‘Data analytics’, 27,800,000 results come up! Focus on delivering results on small projects that will have an impact and validate your data strategy.

Data-driven 40

Data-driven Strategy ROI Data Strategy 40

Alation

MARCH 21, 2023

Why is data analytics important for travel organizations? With data analytics , travel organizations can gain real-time insights about customers to make strategic decisions and improve their travel experience. How is data analytics used in the travel industry?

Data Analytics 52

Data Analytics Analytics Data-driven Big Data 52

Smart Data Collective

NOVEMBER 24, 2020

Today, more than ever, companies need to find more innovative ways to leverage data analytics to create a competitive edge in an everchanging landscape. One of the most important, yet overlooked, benefits of data is with scheduling. The Evolving Importance of Data-Driven Scheduling the Marketing Discipline.

Marketing 102

Marketing Optimization Strategy Big Data 102

IBM Big Data Hub

AUGUST 4, 2023

This includes tools that do not require advanced technical skill or deep understanding of data analytics to use. How to get started with data democratization As with any major change in business operations, companies should develop a comprehensive data strategy to reach their data democratization goals.

Data Architecture 62

Data Architecture Data Lake Machine Learning Data Governance 62

Jet Global

JUNE 13, 2022

But the benefits of enhanced functionality, the power of the cloud, and increased ROI are reason enough for organizations across the world to convert every day. When migrating to the cloud, there are a variety of different approaches you can take to maintain your data strategy. Different Approaches to Migration.

Reporting 52

Reporting Data Lake Sales Operational Reporting 52