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Data-Driven Approach to Using Roblox Games for Brand Promotion

Smart Data Collective

Big data technology has significantly improved the ROI of modern marketing strategies. There are many ways that brands can use AI and data analytics to expand their reach, which includes using Roblox games. Back in February, we talked about some of the ways that data analytics has shaped the gaming industry.

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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Abbas states that more players are attempting three-point shots based on analytics findings. We will also cover some of the changes brought on by data analytics. a year until 2030.

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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Digital marketers who want to be part of this new data-driven reality and make their teams accountable must seek help with intuitive marketing dashboards to keep their team and strategy on track. In this article, we will discuss what l needs to be included in marketing reporting dashboards.

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Join me at Live! 360 Orlando to learn more about Applied Business Analytics

Jen Stirrup

Business Analytics with Big Data – let’s look at Big Data sources and how we can do Big Data Analytics with tools in Microsoft’s Data Platform. Power BI and Marketing Data. What kind of applicable analytics will we cover? One important area in data is marketing.

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How Marketing Campaigns Miss the Mark Without Data

Sisense

According to MarketingEvolution.com, customers are 80% more likely to give their business to brands that offer personalized, custom marketing interactions. The marketer’s mantra could be: “ Know your audience. Could data analytics have helped? Think again. Know your audience. Know your audience.“. Absolutely.

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Leveraging AI-Driven Latent Semantic Indexing in Your Online Strategy

Smart Data Collective

Marketers can also use AI technology to improve their SEO strategy. You can use a number of new tools that rely on data analytics to improve your strategy. Google is constantly using new machine learning updates to change the way that it assigns SERPs. AI Redefines the Future of Semantic Search.

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Data Analytics Helps Marketers Make the Most of Instagram Stories

Smart Data Collective

One example of this trend is by using analytics to measure the engagement of Instagram stories to get customers to interact more frequently. Data Analytics is the Backbone of Instagram Marketing Instagram CEO Kevin Systrom has stated that Instagram is in the process of becoming a big data company.