Smart Data Collective

MAY 3, 2022

Data analytics technology is helping businesses boost profitability in many ways. A few years ago, Walter Baker and his colleagues at McKinsey reported that one of the biggest advantages of big data in business is that it can help with pricing decisions. How Can Data Analytics Help with Creating a Pricing Strategy?

Data Analytics 89

Data Analytics Analytics Big Data Sales 89

Smart Data Collective

JUNE 5, 2021

Marketers can also use AI technology to improve their SEO strategy. You can use a number of new tools that rely on data analytics to improve your strategy. You can get a better sense of how AI comes into play with organic search engine marketing through semantic indexing.

Strategy 136

Strategy Marketing Data-driven Machine Learning 136

Smart Data Collective

SEPTEMBER 17, 2023

Therefore, it should be no surprise that the marketing analytics market size is projected to double from $3.2 We have talked extensively about the benefits of data analytics in SEO. Many of these SEO resellers use data analytics to offer the highest quality service to their customers. billon by 2026.

Data mining 106

Data mining Cost-Benefit Marketing Big Data 106

Smart Data Collective

OCTOBER 5, 2021

Companies that intend to use analytics in PPC can find that it drastically reduces the CPA of lead conversions, while also increasing the number of leads as well. Is an Analytics-Driven PPC Strategy the Best Approach for Lead Generation? 5 Ways to Use Data Analytics Ensure Your PPC Campaign is Generating Leads.

Analytics 119

Analytics Marketing ROI Testing 119

Smart Data Collective

MARCH 30, 2022

While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are. New ecommerce startups are discovering interesting ways to utilize analytics. Those that have a solid strategy predicated on it will have a higher ROI.

Analytics 115

Analytics Cost-Benefit Testing Dashboards 115

Smart Data Collective

JULY 24, 2023

Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Abbas states that more players are attempting three-point shots based on analytics findings. We will also cover some of the changes brought on by data analytics.

Analytics Technologies 78

Analytics Technologies Marketing Technology Analytics 78

Smart Data Collective

SEPTEMBER 30, 2021

In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally. This article will delve into this in more detail.

Analytics 102

Analytics Marketing Sales Analytics Technologies 102

Andrew White

JANUARY 11, 2021

Do you recommend a consulting approach strategy rather than a CDO strategy? How do you think Technology Business Management plays into this strategy? Where does the Data Architect role fits in the Operational Model ? Assuming a data architect helps model and guide and assist D&A then they play a key role.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Smart Data Collective

MAY 16, 2022

Data-savvy companies are constantly exploring new ways to utilize big data to solve various challenges they encounter. A growing number of companies are using data analytics technology to improve customer engagement. The good news is that data analytics technology can drastically improve your customer engagement strategy.

Data-driven 136

Data-driven Strategy Big Data ROI 136

FineReport

APRIL 3, 2024

By visually representing data through charts, graphs, and maps, they foster collaboration and knowledge sharing among stakeholders. Integrated with diverse data sources, they empower users to analyze data directly within the dashboard interface, democratizing data analytics for both technical and non-technical users.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Smart Data Collective

APRIL 18, 2023

Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs. Marketing analytics is about identifying patterns within data to make smarter decisions.

Marketing 99

Marketing Data Analytics Analytics Advertising 99

Smart Data Collective

APRIL 2, 2021

There are a lot of ways to use big data for an ecommerce business model. It can be particularly useful to use big data to figure out which white label products to get behind. Data Analytics Shows Best White Label Products for Ecommerce in 2021. Big data has made it easier to spot them. Source: Statista.

Big Data 79

Big Data Marketing Sales Data mining 79

Smart Data Collective

DECEMBER 2, 2021

However, there are other reasons to use big data to make the most of your marketing strategy. One often overlooked opportunity to leverage big data is in the context of SMS marketing. More companies are using SMS to expand their reach and capture a larger share of the market.

Data-driven 100

Data-driven Marketing Strategy Advertising 100

Smart Data Collective

MAY 31, 2023

Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. One example of this trend is by using analytics to measure the engagement of Instagram stories to get customers to interact more frequently. Keep reading to learn more.

Marketing 76

Marketing Data Analytics Analytics Interactive 76

Smart Data Collective

MAY 19, 2022

Big data technology is incredibly important in many aspects of modern business. The sales profession is one of the areas most affected by data. billion on marketing analytics in 2020 alone. There are many ways that big data is helping companies improve sales. This is where data analytics is going to come in handy.

Sales 133

Sales Big Data Cost-Benefit Marketing 133

Smart Data Collective

MARCH 11, 2022

There is no disputing that data analytics is a huge gamechanger for companies all over the world. Global businesses are projected to spend over $684 billion on big data by 2030. There are many ways that companies are using big data to boost their profitability. One of the most important is in the field of marketing.

Customer Analytics 116

Customer Analytics Analytics Key Performance Indicator Big Data 116

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. Why You Need to Focus on Data-Driven Content Marketing.

Data-driven 121

Data-driven Marketing Big Data Advertising 121

Sisense

JUNE 15, 2021

Marketing orgs that embrace this new paradigm will see their efforts bear fruit and their companies flourish. Optimize your data workflow for more successful growth marketing. Starting at the top: Driving your marketing strategy with data. Download whitepaper. Download whitepaper.

Analytics 52

Analytics Data-driven Key Performance Indicator Marketing 52

datapine

DECEMBER 4, 2019

Nevertheless, predictive analytics has been steadily building itself into a true self-service capability used by business users that want to know what future holds and create more sustainable data-driven decision-making processes throughout business operations, and 2020 will bring more demand and usage of its features.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212