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7 Ways Data Analytics Is Boosting the ROI Of Digital Marketing

Smart Data Collective

But driving sales through the maximization of profit and minimization of cost is impossible without data analytics. Data analytics is the process of drawing inferences from datasets to understand the information they contain. Personalization is among the prime drivers of digital marketing, thanks to data analytics.

ROI 117
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Big Data Helps Improve ROI of Trade Show Marketing

Smart Data Collective

One of the biggest ways that brands are using big data is by optimizing their approach to trade show marketing. IBISWorld has shown that big data can be extremely beneficial for companies relying on trade shows. One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively.

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Mini Guide to Utilizing Data Analytics in Email Marketing

Smart Data Collective

Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Email marketing is even more effective for companies that know how to use data analytics to get the most out of it.

Marketing 144
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5 Great Tips for Using Data Analytics for Website UX

Smart Data Collective

We have pointed out in the past that big data offers a number of benefits for online commerce. One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. One study found that the ROI of UX strategies is 9,900%. Data analytics can help with the UX process.

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Augmented Analytics Provides Benefits to Data Scientists!

Smarten

The organization looks for a solution that is easy enough for its business users and intuitive enough to produce clear results; one that also provides sophisticated functionality and features and will produce a suitable Return on Investment (ROI) and Total Cost of Ownership (TCO). That is time that could be spent on more strategic goals.

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Two Downs Make Two Ups: The Only Success Metrics That Matter For Your Data & Analytics Team

DataKitchen

How to measure your data analytics team? So it’s Monday, and you lead a data analytics team of perhaps 30 people. Like most leaders of data analytic teams, you have been doing very little to quantify your team’s success. What should be in that report about your data team? Introduction.

Metrics 130
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Digital twins are primed to revolutionize the infrastructure industry

CIO Business Intelligence

Due to the cloud-based, platform business model, possibilities will open up not only for operations and maintenance services around core digital twin models, but for value-added digital services wrapped around these twins such as visualization, collaboration, physical and cybersecurity, data analytics, and AI-enabled preventative maintenance.