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The Chief Marketing Officer and the CDO – A Modern Fable

Peter James Thomas

Note: Not all of the organisations I have worked with or for have had a C-level Executive accountable primarily for Marketing. Where they have, I have normally found the people holding these roles to be better informed about data matters than their peers. The same goes in general for Marketing Managers.

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Top 6 Benefits of Automating End-to-End Data Lineage

erwin

Replace manual and recurring tasks for fast, reliable data lineage and overall data governance. It’s paramount that organizations understand the benefits of automating end-to-end data lineage. The importance of end-to-end data lineage is widely understood and ignoring it is risky business.

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How smava makes loans transparent and affordable using Amazon Redshift Serverless

AWS Big Data

smava believes in and takes advantage of data-driven decisions in order to become the market leader. The Data Platform team is responsible for supporting data-driven decisions at smava by providing data products across all departments and branches of the company.

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Birst automates the creation of data warehouses in Snowflake

Birst BI

However, analytic silos can still be a huge problem if the business intelligence platform paired with Snowflake does not offer the right balance of IT governance and end-user self-service. Customers such as Crossmark , DJO Global and others use Birst with Snowflake to deliver the ultimate modern data architecture.

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Data Landscape – Navigating The Data Jungle

Anmut

We could give many answers, but they all centre on the same root cause: most data leaders focus on flashy technology and symptomatic fixes instead of approaching data transformation in a way that addresses the root causes of data problems and leads to tangible results and business success. It doesn’t have to be this way.

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How to modernize data lakes with a data lakehouse architecture

IBM Big Data Hub

This was, without a question, a significant departure from traditional analytic environments, which often meant vendor-lock in and the inability to work with data at scale. Another unexpected challenge was the introduction of Spark as a processing framework for big data. Comprehensive data security and data governance (i.e.