Smart Data Collective

DECEMBER 14, 2021

Not only that, but the product or service primarily influences the public’s perception of a brand that they offer, so gathering the data that will inform them of customers’ level of satisfaction is extremely important. Here are a few methods used in data collection. But what ways should be used to do so? Conduct Surveys.

Data Collection 123

Data Collection Statistics Data-driven Marketing Analytics 123

Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics.

Marketing Analytics 94

Marketing Analytics Marketing Data-driven Analytics 94

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). My personal strategy: Understand reality. If you want to know what I’m doing, search for the phrase “my personal strategy” above. We are needed today because data collection is hard.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Smart Data Collective

NOVEMBER 12, 2021

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy.

Marketing 132

Marketing Advertising Data-driven Strategy 132

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. A data-first strategy is a winning formula. Create an awesome S-T-D-C RM strategy first.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

APRIL 21, 2014

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly. We wonder why data people are not loved. :).

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). One sample strategy: Expect that I'll ask open-ended questions (If a company has 90% Reach on TV, why the heck do they need digital?). Beautiful, right?

Marketing 136

Marketing Analytics Machine Learning Strategy 136