Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. It will never be a KPI. Definition?

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Metric: A metric is a number. But not normal metrics.

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

datapine

SEPTEMBER 1, 2020

For instance, I could easily filter the data by choosing only the female answers, or only the people aged between 25 and 34, or only the 25-34 males if that is my target audience. Primary KPIs: a) Unaided Brand Awareness. The first market research KPI in this most powerful report example comes in the form of unaided brand awareness.

Reporting 247

Reporting Marketing KPI Dashboards 247

Occam's Razor

OCTOBER 14, 2014

Couple of other examples of going to your own data to identify your benchmarks. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. The best way is to segment these metrics and then set individual targets for your most important segments.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

datapine

JUNE 13, 2019

In this post, we will outline the definition and examples of Daily Sales Reports , followed by Weekly Sales Reports , and finishing with Monthly Sales Reports and templates you can use for your reporting practice (click on the link to jump directly to the relevant part of the article). Instead, you want to focus more on process metrics.

Sales 264

Sales Reporting KPI B2B 264

datapine

OCTOBER 14, 2020

An interactive dashboard is a data management tool that tracks, analyzes, monitors, and visually displays key business metrics while allowing users to interact with data, enabling them to make well-informed, data-driven, and healthy business decisions. Benefit from amazing interactive dashboards!

Dashboards 235

Dashboards Interactive Reporting KPI 235

datapine

FEBRUARY 22, 2022

Before going all-in with data collection, cleaning, and analysis, it is important to consider the topics of security, privacy, and most importantly, compliance. Businesses deal with massive amounts of data from their users that can be sensitive and needs to be protected. It may be tempting to create KPIs for everything.

Business Intelligence 218

Business Intelligence Strategy Cost-Benefit Key Performance Indicator 218

Occam's Razor

JANUARY 7, 2014

Before we go too deep, let's get a couple of definitions right first. Remember none of these jobs will do any data collection/IT work, even in medium-sized companies.) All standard reports are simply the vendor engineer's attempt to showcase the data in the tool. Hence the importance of picking the right KPIs.

Data-driven 140

Data-driven Consulting Reporting Marketing 140