Occam's Razor

DECEMBER 12, 2016

In a world when your work will never be done, how do you assess that the core things necessary are present? What guarantees that agility and innovation are present in your analytics practice? My answer was: " Look for these two elements, if they are present then it is worth helping the company with free consulting and analysis.

Analytics 141

Analytics Data-driven Strategy Consulting 141

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

Implicitly, there was a prior belief about some interesting causal mechanism or an underlying hypothesis motivating the collection of the data. As computing and storage have made data collection cheaper and easier, we now gather data without this underlying motivation.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Domino Data Lab

MAY 8, 2019

The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. Instead, consider a “full stack” tracing from the point of data collection all the way out through inference. Keep in mind that data science is fundamentally interdisciplinary. Let’s look through some antidotes.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

AWS Big Data

JULY 3, 2023

Backtesting is a process used in quantitative finance to evaluate trading strategies using historical data. This helps traders determine the potential profitability of a strategy and identify any risks associated with it, enabling them to optimize it for better performance. Sell 1 (PVH, PVH) 2022-09-06 18321.729571 55.15

Snapshot 82

Snapshot Data Lake Testing Strategy 82

Domino Data Lab

JUNE 23, 2019

Pete Skomoroch presented “ Product Management for AI ” at Rev. Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Session Summary.

Management 110

Management Machine Learning Experimentation Metrics 110

Domino Data Lab

FEBRUARY 4, 2019

We’ll unpack curiosity as a core attribute of effective data science, look at how that informs process for data science (in contrast to Agile, etc.), and dig into details about where science meets rhetoric in data science. That body of work has much to offer the practice of leading data science teams. This is not that.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. Optimal Starting SCOTUS Starting Points. If you would like to pursue my personal strategy, here are a collection of cases to use as starting points.

Marketing 136

Marketing Analytics Machine Learning Strategy 136

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). In this post we will look mobile sites first, both data collection and analysis, and then mobile applications.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

OCTOBER 19, 2010

First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. Move from a data collection obsession and develop a crush on data analysys. Experimentation and Testing Tools [The "Why" – Part 1]. Google Website Optimizer.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

MAY 27, 2015

Because, I'm sure like you, I'm humbled by the immense opportunity digital presents. Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. A data-first strategy is a winning formula. Apps are the past, present, future. My hope is that 1. Programmatic platforms are a panacea.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JANUARY 7, 2014

Remember none of these jobs will do any data collection/IT work, even in medium-sized companies.) But if their primary output is just data, and not actions to take expressed in English or verbally in weekly senior staff meeting, then they are simply Reporting Squirrels. Most companies hire a Web Analyst, Sr.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Experimentation & Testing (A/B, Multivariate, you name it). What's the optimal organization structure (and who should own web analytics!)? Qualitative and quantitative.

Analytics 60

Analytics Metrics Marketing Dashboards 60