Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

OCTOBER 14, 2014

We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. So how can you use your own data?

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

APRIL 29, 2013

Real-time data is super valuable if zero human beings are involved from data collection to action being taken. But it is not a key performance indicator. You measure bounce rate and you can find those things, then figure out if the problem is at the source (ads) or destination (your site).

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

JULY 18, 2011

The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. You just have to have the right mental model (see Seth Godin above) and you have to… wait for it… wait for it… measure everything you do! Just to ensure you are executing against your right mental model.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

JANUARY 7, 2014

The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Remember none of these jobs will do any data collection/IT work, even in medium-sized companies.) More on the Digital Marketing & Measurement Model, DMMM, in #2 below.). Most companies hire a Web Analyst, Sr.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

JANUARY 12, 2015

A very special type of metric is designated to be a Key Performance Indicator (KPI). Helpful post: You Are What You Measure, So Choose Your KPIs (Incentives) Wisely! ]. As we develop more sophistication to our measurement, they'll morph from being attributes of a Visitor to those of a Person. Definition?

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

OCTOBER 19, 2010

Move from a data collection obsession and develop a crush on data analysys. You'll measure Task Completion Rate in 4Q (below). You'll measure Share of Search using Insights for Search (below). Only a plea to obsessively obsess about measuring outcomes and compute economic value, not just revenue.

Analytics 135

Analytics Testing Measurement Optimization 135

Jet Global

MAY 1, 2023

Manage compliance through up-to-the-minute performance measures, workflow automation, and essential regulatory reports. These licensing terms are critical: Perpetual license vs subscription: Subscription is a pay-as-you-go model that provides flexibility as you evaluate a vendor. Perpetual, by contrast, is paid up front.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52

Alation

JANUARY 17, 2023

Data would be pulled from various sources, organized into, say, a table, and loaded into a data warehouse for mass consumption. This was not only time-consuming, but the growing popularity of cloud data warehouses compelled people to rethink this process. An example of a data science tool is Dataiku.

Data Warehouse 52

Data Warehouse Cost-Benefit Data Transformation Business Intelligence 52